The Brief Questionnaire

Please answer as many questions as possible to provide us with a full understanding of your business and desired brand position in the market place.

Please complete the form below:

Name

First Name

Last Name

Company name

Email Address

Phone

1. What does your company / organisation do?

2. What is your company’s history?

3. What is your brand personality (if your brand was a person, which three words would best describe them?)

4. What are your values (what beliefs drive your company?)

5. Are you trying to sell more products or get awareness of your product / service?

6. Your unique positioning - How do you differ from your competitors?

7. Do you want to completely reinvent yourself or are you simply updating your promotional material?

8. Who is the target market?

9. What copy needs to be included in the design? Are you providing the copy or require this service including?

10. What pictures / photographs / diagrams, etc need to be used? Who is providing these?

11. Where is the design going to be used?

For example; stationery (brochures, flyers) or large layout (signage)

12. Have you got a benchmark in mind? If possible please provide some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set the benchmark (please email examples to charlie@sebandcharliedesign.co.uk)

Provide examples of what not to do & styles that you do not like or wish to see in your design. This will give an idea of what to avoid.

13. What is your budget?

14. What is the timescale / deadline?

A detailed schedule of the project is vital & it’s important to set a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as consultation, concept development, production & delivery.

15. And finally, please send examples of any styles / designs you like the look of / do NOT like the look of, so i can get a real sense of your preferred style! Please add any further comments below.

Please email examples to charlie@sebandcharliedesign.co.uk